Digital Marketing and Digital Advertising are two different terms that are often used interchangeably. However, there is a difference between these two marketing terms. Essentially, both of them are a form of Marketing and are offered by most of the digital marketing companies.
Digital marketing is broad and digital advertising is just a small part of it. You might be a bit confused, but let us explain in easy words. When you initially decide to create a business marketing strategy for the internet. The process of digital marketing starts, after that you choose to include digital advertisement in your strategy.
Let us elaborate on both the terms in a bit more detail so you can understand the difference clearly.
Before we discuss Digital marketing, let us show you what services can you get in DM
Services offered in DM
- Search Engine Optimization
- Content Marketing
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
- Digital Advertising
These are the few services that come under the digital marketing domain. Did you notice how we highlighted this fact “digital advertising is a part of digital marketing? Yes, that is the key difference between these two terms. The process of digital marketing is long and broad and digital advertising is a technique that is used in this process.
You can use different techniques of DM depending on your business requirement. If you just want to advertise, any professional will recommend you to use digital advertising. Except for digital advertisements, you can perform many other DM processes for free. In DM you have to adjust your strategies with the audience psychology and constant research is required. You might have to hire Digital Marketing agencies for this task which will make it a paid form of marketing.
But you can also learn how to do a few techniques of Digital marketing yourself.
Digital Advertisements are a bit similar to normal advertisements because, in this field, you advertise your product/services using paid methods. Here are a few services offered by Digital advertisements.
Services offered in Digital Advertising
- Pay Per Click Ads
- Display Ads
- Social Ads
In the first category, you place your advertisement on users’ websites, and in return, you pay them when someone clicks on your Ad. The second category displays your Ad in a graphic form. You can include PPC in these Ads as well. Social Ads are targeting specific people because they use social media to gather information about the consumer and show them relevant ads.
These ads are tailored for the person who is seeing this specific Ad. Because it analyzes the data of the user activity to show them what they were looking for. These ads are highly profitable and can sometimes be considered unethical by some users.
However, the information collected is usually mentioned in the respective privacy policies of social media companies. Most of these ads factor in the interest of the users, rather the personal information.