Search Engine Optimizations (SEO) is not all about the content. It has so many factors that need to be accomplished for success. So, people wonder, do we need to pay extra and have SEO content for our websites? The answer is Yes, if you are looking for an effective online marketing strategy, you need to use SEO content for your business to rank better.
When you are marketing for your business online. There are mainly two ways to reach people, one of them is through digital marketing techniques, and the other is digital advertising. Just like SEO content, digital advertising is a technique for digital marketing. Both of them are important, but here were are talking about the importance of SEO Content on your website.
What is the Meaning of SEO Content?
SEO content is a part of Search Engine Optimization, which requires you to include keywords to rank on a search engine. These keywords are queries of people that they put in the search engines for answers. If your website is fully optimized for these keywords, the search engines will show your website on the top.
So, SEO optimized content should be a part of your online marketing strategy. Even the Ads you run online are optimized for specific keywords. The reason for that is search engines crawl through different websites and ads to match the content to users queries.
Remember that SEO content alone will not rank your content in Search Engines. You will have to implement a variety of techniques for this job. For example, you will have to generate high-quality backlinks, optimize your website, and much more.
In short, you will have to perform both the on-page SEO and off-page SEO for better rankings.
How can you make SEO friendly Posts?
SEO Content is not all about writing, it has so many different factors. Any media that you use in your writing are a part of SEO content. When search engines such as Google crawl your websites, they consider all these factors to rank your website.
To write SEO friendly posts, the first thing you need to do is look at the competitors. Check out how long the posts are and how they are formatted. Try to write better, and more comprehensive content than your competitors.
The second thing you need to consider is using the keywords. Usually, your SEO team will provide you with a list of keywords that you can use. You need to implement these keywords in your content naturally. Remember, Google is smart, especially after the hummingbird update, keyword stuffing no longer works.
However, you still need to include your keywords in your articles. But now keyword distribution matters, not density. You should use your keyword in the first 100 words of your post. Use it in the slug, meta description, and title as well. Also, distribute it evenly throughout your article.
If the client/SEO team didn’t provide you with a primary keyword, you can also do your own keyword research. Here are a few free tools for keyword research.
Google Adword (Google Ads)
The analysis of keywords and LSI’s are a broad topic. So, we will give you another tip, enter your primary keyword in Google, and look for related searches on the bottom. These are called LSI’s, and you should sprinkle these LSI’s in your content as well.
Importance of SEO Content in your Online Marketing Strategy
As we have already discussed, SEO optimized content plays a vital role in marketing strategies. You might have to spend a few extra bucks to get this quality content written, but it will pay off eventually. To rank on Search Engines, you need to implement the maximum Digital Marketing strategies.
When you develop your marketing strategy, the whole notion of SEO content should be included. Because if you manage to rank on the top pages of Google for different keywords. This will pay off in a big way. If you think that it is a waste of time and money, Think again!!. Online presence is required for your business to survive, and only the best Digital Marketing Strategy can help you succeed.
So, invest in a professional digital marketing agency to get the best results for SEO optimizations. If you don’t know how to choose an online marketing agency, check out our related resources.
We know that every agency claims to be the Best Digital Marketing Agency. But you can perform some simple research to eliminate the worst ones first. After that, you need to shortlist the ones that you think are good enough. Then you can follow the methods that we list in this article to make up your mind and choose the best agency.
Please remember that the quality of the agency does matter. If you Google “Digital Marketing Agency Near me” and choose the first one, you might end up losing a lot of time and money. So, let’s discuss the research process.
How to Research for Finding the Best Digital Marketing Agency in Pakistan?
Before you start researching for the best digital marketing agency in Pakistan. Make sure that you know what exactly are you looking for. So follow these steps.
Learn about the Industry and focus on your needs.
Yes, Google is a huge resource for information. So, the first thing you should do is try is to understand the concept of Digital marketing and its services. If you cannot find the desired answers, you can check out our related articles on this topic.
The second thing you need to do is to find out what service do you need from a digital agency. For example, if you want to do Social Media Marketing for your company focus on that. Don’t just assume that using all the marketing methods will work out for you.
Always tailor your research focusing on your primary needs and always ask DM agencies for specific suggestions.
Search “Best Digital Marketing Agency in Pakistan on Google.
We know that you might think that it contradicts our above statement. But remember, this is just the research process. We are not asking you to choose the first option you find. After you are done searching, shortlist a few agencies with Good Reviews.
Look for Reviews and Review Credibility.
If you find an agency with a high number of reviews, try reading them to understand what the agency offers and what they excel at. If their profile matches your project shortlist that marketing agency. Also, remember to look for fake reviews.
There are two basic ways to find reviews for a Marketing Agency
- Google Reviews
- Facebook Reviews
Check out the reviews of the agency on both these platforms. If you only find 5 Start ratings or short reviews then look deeper. If you can’t find any detailed reviews about the company, you should skip it. Furthermore, if you find reviewers that have not reviewed anything else, this might be an alarm that it is a made-up review.
Look at the Past Projects
If you cannot find any reviews or satisfactory reviews, try looking for past projects of that marketing company. Any Digital Agency that claims to be good at something should have a portfolio of past projects. There are two ways to find out their portfolio. The first one is to visit their websites or social media pages and look for the portfolio tab for samples. The second one is to approach them directly to ask for samples.
Meet-up with the shortlisted digital marketing agency
After you are done with your initial research, you need to arrange a meeting with the shortlisted Digital Marketing Agencies. You can have this meeting online as well, but we recommend meeting them face to face.
So you can see the working environment of this agency. If they claim to be the best agency and don’t even have a proper office, walk away!. You would rather hire a freelancer with online reviews than a marketing agency without an office.
Anyways, In your initial meeting show them your business plan, hear their ideas, check out the projects they are currently working on, and observe their workload. If they are jam-packed, they might end up exceeding your deadlines.
Negotiate for the Best Deal.
After you find the best Digital Marketing Agency in Pakistan, don’t just kneel to their demands. Try negotiating as much as possible without affecting the work quality. Never try to underpay anyone for their services. Always try to get discounts but go for the quality well-paid workforce, not underpaid and tired people. If you cannot find a satisfactory quote, you have the right to walk away.
I hope after reading our guide, you will be able to find the top digital marketing agency in Pakistan. Remember that before you make a decision combine all the factors that we have mentioned to make a sound decision. Even though we are a digital marketing agency as well, we care about our customers. We do not like to waste the time and money of our clients, that is why we wrote this comprehensive guide.