The concept of Digital Marketing is not new, but now it is more relevant than ever. The world has transitioned into a technological revolution, and Pakistan is no stranger to this development. So, to keep up with the latest market trends, you need to have a digital presence. If you are a new business owner, we recommend that you should hire a Digital Marketing Agency. So, in this article, we aim to guide you in finding the Best Digital Marketing Agency in Pakistan.
We know that every agency claims to be the Best Digital Marketing Agency. But you can perform some simple research to eliminate the worst ones first. After that, you need to shortlist the ones that you think are good enough. Then you can follow the methods that we list in this article to make up your mind and choose the best agency.
Please remember that the quality of the agency does matter. If you Google “Digital Marketing Agency Near me” and choose the first one, you might end up losing a lot of time and money. So, let’s discuss the research process.
How to Research for Finding the Best Digital Marketing Agency in Pakistan?
Before you start researching for the best digital marketing agency in Pakistan. Make sure that you know what exactly are you looking for. So follow these steps.
Learn about the Industry and focus on your needs.
Yes, Google is a huge resource for information. So, the first thing you should do is try is to understand the concept of Digital marketing and its services. If you cannot find the desired answers, you can check out our related articles on this topic.
The second thing you need to do is to find out what service do you need from a digital agency. For example, if you want to do Social Media Marketing for your company focus on that. Don’t just assume that using all the marketing methods will work out for you.
Always tailor your research focusing on your primary needs and always ask DM agencies for specific suggestions.
Search “Best Digital Marketing Agency in Pakistan on Google.
We know that you might think that it contradicts our above statement. But remember, this is just the research process. We are not asking you to choose the first option you find. After you are done searching, shortlist a few agencies with Good Reviews.
Look for Reviews and Review Credibility.
If you find an agency with a high number of reviews, try reading them to understand what the agency offers and what they excel at. If their profile matches your project shortlist that marketing agency. Also, remember to look for fake reviews.
There are two basic ways to find reviews for a Marketing Agency
- Google Reviews
- Facebook Reviews
Check out the reviews of the agency on both these platforms. If you only find 5 Start ratings or short reviews then look deeper. If you can’t find any detailed reviews about the company, you should skip it. Furthermore, if you find reviewers that have not reviewed anything else, this might be an alarm that it is a made-up review.
Look at the Past Projects
If you cannot find any reviews or satisfactory reviews, try looking for past projects of that marketing company. Any Digital Agency that claims to be good at something should have a portfolio of past projects. There are two ways to find out their portfolio. The first one is to visit their websites or social media pages and look for the portfolio tab for samples. The second one is to approach them directly to ask for samples.
Meet-up with the shortlisted digital marketing agency
After you are done with your initial research, you need to arrange a meeting with the shortlisted Digital Marketing Agencies. You can have this meeting online as well, but we recommend meeting them face to face.
So you can see the working environment of this agency. If they claim to be the best agency and don’t even have a proper office, walk away!. You would rather hire a freelancer with online reviews than a marketing agency without an office.
Anyways, In your initial meeting show them your business plan, hear their ideas, check out the projects they are currently working on, and observe their workload. If they are jam-packed, they might end up exceeding your deadlines.
Negotiate for the Best Deal.
After you find the best Digital Marketing Agency in Pakistan, don’t just kneel to their demands. Try negotiating as much as possible without affecting the work quality. Never try to underpay anyone for their services. Always try to get discounts but go for the quality well-paid workforce, not underpaid and tired people. If you cannot find a satisfactory quote, you have the right to walk away.
I hope after reading our guide, you will be able to find the top digital marketing agency in Pakistan. Remember that before you make a decision combine all the factors that we have mentioned to make a sound decision. Even though we are a digital marketing agency as well, we care about our customers. We do not like to waste the time and money of our clients, that is why we wrote this comprehensive guide.